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General Description
Policy Provisions
Performance Evaluation
Subject Experts
University Website Policy

Document Number: UNIV--104 Revision #: 1.0
Document Owner: Executive VP Date Last Updated: 08/17/2012
Primary Author: Executive Director of Communications Status: Approved
Date Originally Created: 10/03/2011

General Description

Cumberland University recognizes the importance of developing and maintaining an appropriate website.  The purpose of the University’s website is to provide online access to the University whereby internal and external users may obtain information about the University, its programs and services.  To this end, the CU website is considered an official University publication in electronic format which communicates the vision, mission, aims and philosophy of the college.  The website functions to inform, encourage and persuade individuals to seek higher education in the context of a contemporary liberal arts setting.  Additionally, the CU website exists to support the instructional process in innovative and creative ways, provide students with online access to services and programs, and facilitate the development of a viable learning community.


Cumberland University is the sole owner of the information collected on this website. The University does not sell, share, or rent this information to others in ways different from what is disclosed in this statement. Information that is on the website is gathered from multiple campus or community sources with full permission for its use.


All Departments

Exceptions: The following are exceptions to this policy:

The Athletic Department operates a separate website, but all material for this site must ultimately be approved by the Executive Director of Communications and PR.

Responsibility: Executive Director of Communications and PR

Permission for additional staff members responsible for this policy must be provided by the Executive Director of Communications and PR.

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Any website content

Graphic Standards and following appropriate, approved style guides

Relevant Knowledge: In order to comply with this policy you should know:
Current University policy
Standard company policies
Standards of good practice

Cumberland University Graphic Standards Manual

Terms and Definitions: Corrective Action

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Policy Provisions

Fair Information Practices, Reviews, and Privacy

Cumberland University is dedicated to fair information practices on this internet site and periodically reviews and revises its privacy practices.  The University respects the privacy of prospective students, parents, current students, faculty, staff, alumni, and other individuals who use the CU web site. The site is designed with privacy as a priority.  All content for the website must be submitted to and receive approval from the Executive Director of Communications and PR.


Included elements of the practice, review and privacy of electronic communication is:

· Web privacy

· Information collection and use

· Cookies

· Log files

· Sharing of information

· Links

· Surveys

· Security




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Performance Evaluation
Desired Outcome:

Delivering a website utilizing best practices standards from input to approval of material.

Performance Metrics: Compliance with standard policy and procedure
Customer Satisfaction Rating

Consequences: Further training

Example Violations:

Failure to seek and receive approval

Attempt to link an unapproved site to the official site of the University

Attempt to edit an existing portion of the website without permission

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Subject Experts
The following may be consulted for additional information.
Executive Director of Communications

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