To Home Page To Home Page
General Description
Requirements
Policy Provisions
Performance Evaluation
Subject Experts
Spokersperson Policy
Policy

Document Number: UNIV--102 Revision #: 1.0
Document Owner: Executive VP Date Last Updated: 08/17/2012
Primary Author: Executive Director of Communications Status: Approved
Date Originally Created: 09/26/2011

General Description
Description:

Except for the President and the Executive Director of Communications, no person shall be authorized to speak on behalf of the University, nor represent him or herself as having authority to communicate without approval from the President or Executive Director of Communications.

 


Purpose:

This policy is to define who will serve as the spokesperson and speak on behalf of the University.  The purpose of this policy is to ensure consistency and veracity of information which represents the institution.

 

Those individuals who are authorized to speak on behalf of the University shall do so responsibly, recognizing that speaking on behalf of the University generally means to communicate or report authoritatively on: (1) published information that has been developed by University, such as data, survey results, etc.; (2) actions and activities of the University; and (3) official positions or policies of the University as articulated in Board-approved resolutions or position statements. Commentary on matters outside of these areas should be identified by a spokesperson as outside his/her official capacity for the University and as exclusively private opinion (based on one’s own experiences, observations, etc.) and not attributed to the University. Drawing a distinction between opinion and official University views is especially important in speeches, media interviews, articles, letters-to-the editor, etc.

 


Scope:

All Departments


Exceptions: The following are exceptions to this policy:

The President and the Executive Director of Communications are the official spokespersons for the University.  They may choose to perform that function, or delegate it as appropriate.  In the event other officers or employees of the University are asked by the media for comments or information, the procedure to approve a spokesperson is to be followed.

 


Responsibility: Executive Director of Communications and PR
President

The President and the Executive Director of Communications are the official spokespersons for the University.  They may choose to perform that function, or delegate it as appropriate.  

 


Back to Top

Requirements
Approvals:

The President and the Executive Director of Communications are the official spokespersons for the University.  They may choose to perform that function, or delegate it as appropriate.  

 


Relevant Knowledge: In order to comply with this policy you should know:
Current University policy
Standard company policies
Federal statutes

Those individuals who are authorized to speak on behalf of the University shall do so responsibly, recognizing that speaking on behalf of the University generally means to communicate or report authoritatively on: (1) published information that has been developed by University, such as data, survey results, etc.; (2) actions and activities of the University; and (3) official positions or policies of the University as articulated in Board-approved resolutions or position statements. Commentary on matters outside of these areas should be identified by a spokesperson as outside of his/her official capacity for the University and as an exclusively private opinion (based on one’s own experiences, observations, etc.) and not attributed to the University. Drawing a distinction between opinion and official University views is especially important in speeches, media interviews, articles, letters-to-the editor, etc.

 


Terms and Definitions: Additional training

Corrective Action

Suspension

Termination

Back to Top

Policy Provisions
1.

Official Spokespersons for the University


The purpose of this policy is to ensure consistency and veracity of information which represents the institution.  Except for the President and the Executive Director of Communications, no person shall be authorized to speak on behalf of the University, nor represent him or herself as having authority to communicate without approval from the President or Executive Director of Communications.

 

The President and the Executive Director of Communications are the official spokespersons for the University.  They may choose to perform that function, or delegate it as appropriate.  In the event other officers or employees of the University are asked by the media for comments or information, the procedure to approve a spokesperson is to be followed.

 

Those individuals who are authorized to speak on behalf of the University shall do so responsibly, recognizing that speaking on behalf of the University generally means to communicate or report authoritatively on: (1) published information that has been developed by University, such as data, survey results, etc.; (2) actions and activities of the University; and (3) official positions or policies of the University as articulated in Board-approved resolutions or position statements.  Commentary on matters outside of these areas should be identified by a spokesperson as outside his/her official capacity for the University and as exclusively private opinion (based on one’s own experiences, observations, etc.) and not attributed to the University. Drawing a distinction between opinion and official University views is especially important in speeches, media interviews, articles, letters-to-the editor, etc.

 

 


Back to Top

Performance Evaluation
Performance Metrics: Compliance with standard policy and procedure

Consequences: Further training
Job Termination
Suspension
Write-Up

Back to Top

Subject Experts
The following may be consulted for additional information.
Executive Director of Communications

Back to Top

This page created 10/30/2014 using Zavanta® version 6.0